Since its launch in mid feb 2008, with email campaigns, webupdates
and constant communication with
the database (fans), our menu of stats is impressive.

100,000 site visits,
400,000 page views, 45,000 menu
downloads and over 35,000 bookings
through the site – an ROI of about 22:1.

Our goal was to get, in the first two years, a pre-booking figure of at least 60%. In the first 72 hours of launch we took over 3000 bookings through the site